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The 85th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2012 and took place on February 24, 2013, at the Dolby Theatre in Hollywood, Los Angeles, beginning at 5:30 p.m. Pacific Time Zone (PST) / 8:30 p.m. Eastern Time Zone (EST). The ceremony was the first in the Academy's 85-year history to adopt the phrase "The Oscars" as the ceremony's official name during the broadcast and marketing. During the ceremony, the Academy of Motion Picture Arts and Sciences presented Academy Awards in 24 categories. The ceremony was televised in the United States by ABC, and produced by Craig Zadan and Neil Meron and directed by Don Mischer. Actor Seth MacFarlane hosted the show for the first time.